Sometime early last year, when Bella Naija did a post on Ajak Deng (an exotically cute Sudanese model), I was VERY clueless as to who Deng was. One year later, I now know better! In a recent Kenzo Spring 2012 Ad Campaign, Ajak Deng, a 23 year old whose real name is “Angelique Deng” is seen featuring alongside fellow countrywoman Alek Wek. Other models like Joan Smalls and Nairobi Matos are also in the ad. These young beauties were needed for obvious reasons. Kenzo, the Parisian fashion label after its acquisition by LVMH in 1993, has over the years been seemingly passé. I guess this is what Carol Lim and Humberto Leon (creative directors at Kenzo) took into serious consideration before shooting the ad campaigns!
I can see so much life, colour, energy, poise and attitude in the models used here! With this shoot, we believe the requisite facelift for the House of Kenzo has been achieved under the sheer creativity of Lim and Leon! This collection presents mesh-prints looks, uniquely patterned and refreshingly sexy sportwear. It was launched during the Paris Spring Fashion Week.